Items where Salford Author is "Leighton, D"
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Number of items: 11.
|Leighton, D, Platt, LC, Vandenberg, PG and Higson, B 2011, Dropout Bear and other stories: Toward an understanding of non-completion in art and design , in: Education in a Changing Environment (ECE) 6th International Conference : Creativity & Engagement in Higher Education, 6 - 8 July 2011, The University of Salford, Greater Manchester, UK.|
|Leighton, Debra and Lehman, Kim 2011, Over the waterfall in a barrel: Experiential marketing and the building of brand , in: The AM Brand, Corporate Identity and Reputation SIG, 5th - 7th April 2011.|
|Leighton, D 2010, 'Brunel's ss Great Britain' , in: Relationship Marketing : A Consumer Experience Approach , Sage, London.|
|Leighton, D 2010, Challenging the traditional culture vulture: Experiential marketing in the cultural tourism sector , in: ATLAS Annual Conference: Mass tourism vs Niche tourism, November 3 - 5, 2010, Limassol, Cyprus.|
|Leighton, D and Conway, A 2009, ‘Staging the past, enacting the present’: Experiential marketing in the performing arts and heritage sectors , in: 10th International Conference on Arts and Cultural Management (AIMAC), 28th June - 1st July, 2009, Dallas, USA.|
|Leighton, D 2008, 'Hold your nose -you're going underwater': An integrated experiential approach to marketing in the heritage sector , in: Cultural and Event Tourism: Issues and Debates, 5th-9th November 2008, Alanya, Turkey. (Unpublished)|
|Leighton, D 2007, 'In the frame: Investigating the use of mobile phone photgraphy in museums' , International Journal of Nonprofit and Voluntary Sector Marketing, 12 , pp. 308-319.|
|Leighton, D and Varey, RJ 2007, 'Managing the visitor's experience through internal marketing' , in: Managing employee attitudes and behaviours in the tourism and hospitality industry , Nova Publishers, pp. 415-432. Item not available from this repository.|
|Leighton, D 2006, ''Step back in time and live the legend': experiential marketing and the heritage sector' , International Journal of Nonprofit and Voluntary Sector Marketing, 12 (2) , pp. 117-125.|
|Leighton, D and Sterry, P 2004, The benefits of visitor and non-visitor research in the shaping of sustainable tourism; with specific reference to cultural tourism , in: BEST Sustainable Tourism Think Tank IV: 'Sustainability and mass destinations: challenges and possibilities', 30 June - 4 July 2004, University of Southern Denmark, Esbjerg, Denmark.|
|Leighton, D and Sterry, P 2002, 'Shaping successful tourism development: the role of visitor and non-visitor research' , in: Cultural tourism in Africa: strategies for the new millenium , Association for Tourism and Leisure Education (ATLAS), Arnhem, The Netherlands, pp. 211-221. Item not available from this repository.|
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