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Items where Salford Author is "Leighton, D"

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Number of items: 7.

Leighton, D, Platt, LC, Vandenberg, PG and Higson, B 2011, Dropout Bear and other stories: Toward an understanding of non-completion in art and design , in: Education in a Changing Environment (ECE) 6th International Conference : Creativity & Engagement in Higher Education, 6 - 8 July 2011, The University of Salford, Greater Manchester, UK.
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Leighton, Debra and Lehman, Kim 2011, Over the waterfall in a barrel: Experiential marketing and the building of brand , in: The AM Brand, Corporate Identity and Reputation SIG, 5th - 7th April 2011.
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Leighton, D 2010, 'Brunel's ss Great Britain' , in: Relationship Marketing : A Consumer Experience Approach , Sage, London.
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Leighton, D 2010, Challenging the traditional culture vulture: Experiential marketing in the cultural tourism sector , in: ATLAS Annual Conference: Mass tourism vs Niche tourism, November 3 - 5, 2010, Limassol, Cyprus.
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Leighton, D and Conway, A 2009, ‘Staging the past, enacting the present’: Experiential marketing in the performing arts and heritage sectors , in: 10th International Conference on Arts and Cultural Management (AIMAC), 28th June - 1st July, 2009, Dallas, USA.
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Leighton, D 2008, 'Hold your nose -you're going underwater': An integrated experiential approach to marketing in the heritage sector , in: Cultural and Event Tourism: Issues and Debates, 5th-9th November 2008, Alanya, Turkey. (Unpublished)
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Leighton, D 2007, 'In the frame: Investigating the use of mobile phone photgraphy in museums' , International Journal of Nonprofit and Voluntary Sector Marketing, 12 , pp. 308-319.
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This list was generated on Mon Mar 2 17:37:23 2015 GMT.