Items where Salford Author is "Conway, A"

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Number of items: 9.


Conway, A and Langley, S 2013, 'Reducing hospital associated infection : a role for social marketing' , International Journal of Health Care Quality Assurance, 26 (2) , pp. 118-134.

Conway, A, Ward, MF, Lewis, G and Bernhardt, A 2007, 'Internet crisis potential: the importance of a strategic approach to marketing communications' , Journal of Marketing Communications, 13 (3) , pp. 213-228. Item not available from this repository.

Conway, A and Whitelock, J 2007, 'Relationship marketing in the subsidised arts: the key to a strategic marketing focus?' , European Journal of Marketing, 41 (1/2) , pp. 199-222. Item not available from this repository.

Conway, A and Whitelock, J 2004, 'Can relationship marketing enhance strategic thinking in the public sector? A study of the perceived relationship between subsidised theatres and their government funders/regulators' , International Journal of Nonprofit and Voluntary Sector Marketing, 9 (4) , pp. 320-334. Item not available from this repository.

Willcocks, S and Conway, A 2002, 'Managing the 'seamless service': primary care groups in the new NHS' , Health Services Management Research, 15 (2) , pp. 106-115. Item not available from this repository.

Book Section

Leighton, D 2010, 'Brunel's ss Great Britain' , in: Relationship Marketing : A Consumer Experience Approach , Sage, London.
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Rembielak-Vitchev, G, Conway, A and Parlinska, M 2009, 'Polish student recruitment to UK universities: push versus pull factors and their marketing implications' , in: Fourth International Conference on Higher Education Marketing , British Academy of Marketing. (In Press) Item not available from this repository.

Conference or Workshop Item

Leighton, D and Conway, A 2009, ‘Staging the past, enacting the present’: Experiential marketing in the performing arts and heritage sectors , in: 10th International Conference on Arts and Cultural Management (AIMAC), 28th June - 1st July, 2009, Dallas, USA.


Baron, S, Conway, A and Warnaby, G 2010, Relationship marketing: A consumer experience approach , Sage, London, UK.

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