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Items where Salford Author is "Broderick, AJ"

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Number of items: 6.


Kipnis, E, Broderick, AJ and Demangeot, C 2014, 'Consumer multiculturation: consequences of multi-cultural identification for brand knowledge' , Consumption Markets & Culture, 17 (3) , pp. 231-253.

Demangeot, C and Broderick, AJ 2010, 'Consumer perceptions of online shopping environments: A gestalt approach' , Psychology and Marketing, 27 (2) , pp. 117-140.

Demangeot, C and Broderick, AJ 2010, 'Exploration and its manifestations in the context of online shopping' , Journal of Marketing Management, 26 (13-14) , pp. 1256-1278.

Ratnayake, N, Broderick, AJ and Mitchell, RLC 2010, 'A neurocognitive approach to brand memory' , Journal of Marketing Management, 26 (13-14) , pp. 1295-1318.

Feiereisen, S, Broderick, AJ and Douglas, SP 2009, 'The effect and moderation of gender identity congruity: Utilizing “real women” advertising images' , Psychology and Marketing, 26 (9) , pp. 813-843.

Feiereisen, S, Wong, V and Broderick, AJ 2008, 'Analogies and mental simulations in learning for really new products: The role of visual attention' , The Journal of Production Innovation Management, 25 , pp. 593-607.

This list was generated on Mon May 30 02:11:55 2016 UTC.