Items where Salford Author is "Abubakar, MT"
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Number of items: 2.
Conference or Workshop Item
Abubakar, MT, Sahadev, S  ORCID: https://orcid.org/0000-0001-9648-8079 and Rashid, T
2014,
A review of research on CRM implementation: Present trends and new challenges
, in: Academy of Marketing Conference 2014, 7th -10th July 2014, Bournemouth.
(Unpublished)
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![[img]](/style/images/fileicons/application_pdf.png)
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Thesis
| Abubakar, MT 2017, Customer relationship management processes in the Nigerian retail banking sector , PhD thesis, University of Salford. |
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