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Items where Salford Author is "Abubakar, MT"
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Number of items:
2
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Conference or Workshop Item
Abubakar, MT
,
Sahadev, S
ORCID: https://orcid.org/0000-0001-9648-8079
and
Rashid, T
ORCID: https://orcid.org/0000-0002-3920-7434
2014,
A review of research on CRM implementation: Present trends and new challenges
, in: Academy of Marketing Conference 2014, 7th -10th July 2014, Bournemouth. (Unpublished)
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Thesis
Abubakar, MT
2017,
Customer relationship management processes in the Nigerian retail banking sector
, PhD thesis, University of Salford.
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