Items where Salford Author is "Abubakar, MT"
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Number of items: 2.
Conference or Workshop Item
| Abubakar, MT, Sahadev, S and Rashid, T 2014, A review of research on CRM implementation: Present trends and new challenges , in: Academy of Marketing Conference 2014, 7th -10th July 2014, Bournemouth. (Unpublished) |
![[img]](http://usir.salford.ac.uk/style/images/fileicons/application_pdf.png)
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Thesis
| Abubakar, MT 2017, Customer relationship management processes in the Nigerian retail banking sector , PhD thesis, University of Salford. |
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