Items where Salford Author is "POORREZAEI, MOJTABA"

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Number of items: 6.

Conference or Workshop Item

Poor Rezaei, SM 2015, A model of customer engagement in online brand community (OBC): The dual intention-formation processes , in: British Academy of Management E-business and E-government Special Interest Group, Bradford University School of Management. (Unpublished)
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Poor Rezaei, SM 2015, Online brand community engagement : Elaboration Likelihood Model (ELM) perspective , in: Researching Social Media : Methods, Frameworks and Insights, 1 June 2015, Birmingham. (Unpublished) Item not available from this repository.

Poor Rezaei, SM and Heinze, A 2014, SME competitiveness through online brand communities: An exploration of brand loyalty , in: Institute for Small Business and Entrepreneurship (ISBE), 5-6 Nov 2014, Manchester, UK.
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Poor Rezaei, SM and Heinze, A 2014, Customer engagement persuasion process in online brand communities: Social influence theory perspective , in: BAM2014: The Role of The Business School in Supporting Economic and Social Development, 9-11 Sep 2014, Belfast, Ireland.
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Poor Rezaei, SM 2013, Online persuasion process: A critical literature review of prior research , in: iFutures 2013, 25 July 2013, Sheffield, UK.
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Thesis

Poorrezaei, M 2016, Customer engagement : conceptualisation, measurement and validation , PhD thesis, University of Salford.
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This list was generated on Thu Mar 21 00:09:39 2019 UTC.