Items where Salford Author is "Kitchen, Prof PJ"

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Number of items: 34.

Article

Ha, H-Y and Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 2020, 'Positive crossover loyalty shifts or negative temporal changes? The evolution of shopping mechanism in the O2O era' , European Journal of Marketing, 54 (6) , pp. 1383-1405. Item not available from this repository.

Tourky, M, Alwi, SFS, Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527, Melewar, TC and Shaalan, A 2020, 'New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry' , Journal of Business Research, 109 , pp. 595-606.
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Palazzo, M, Foroudi, P, Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 and Siano, A 2020, 'Developing corporate communications : insights from the Italian scenario' , Qualitative Market Research: An International Journal .
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Casalegno, C ORCID: https://orcid.org/0000-0002-8317-8642, Candelo, E, Santoro, G and Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 2020, 'The perception of tourism in coffee-producing equatorial countries : an empirical analysis' , Psychology and Marketing, 37 (1) , pp. 154-166.
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Alwi, S, Che-Ha, N, Nguyen, B, Ghazali, E, Mutum, D and Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 2019, 'Projecting university brand image via satisfaction and behavioral response : perspectives from UK-based Malaysian students' , Qualitative Market Research: An International Journal .
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Hasan, R, Liu, Y, Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 and Rahman, M 2019, 'Exploring consumer mobile payment adoption in the bottom‐of‐the‐pyramid context : a qualitative study' , Strategic Change, 28 (5) , pp. 345-353. Item not available from this repository.

Schultz, DE, Kerr, G ORCID: https://orcid.org/0000-0002-5463-600X and Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 2019, 'Replication and George the Galapagos tortoise' , Journal of Marketing Communications , pp. 1-16. Item not available from this repository.

Tourky, M, Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 and Shaalan, A 2019, 'The role of corporate identity in CSR implementation : an integrative framework' , Journal of Business Research .
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Kanso, AM, Nelson, RA and Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 2019, 'BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand' , Journal of Marketing Communications . Item not available from this repository.

Jang, S, Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 and Kim, J 2018, 'The effects of gamified customer benefits and characteristics on behavioral engagement and purchase : evidence from mobile exercise application uses' , Journal of Business Research, 92 , pp. 250-259.
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Zolkepli, IA, Kamarulzaman, Y and Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 2018, 'Uncovering psychological gratifications affecting social media utilization : a multiblock hierarchical analysis' , Journal of Marketing Theory and Practice, 26 (4) , pp. 412-430.
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Proctor, T and Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 2018, 'Celebrity ambassador/celebrity endorsement – takes a licking but keeps on ticking' , Journal of Strategic Marketing , pp. 1-15.
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Palazzo, M, Foroudi, P, Siano, A and Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 2017, 'The value and significance of corporate community relations : an Italian SME perspective' , The Bottom Line, 30 (4) , pp. 330-344. Item not available from this repository.

Ben Youssef, K, Leicht, T, Pellicelli, M and Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 2017, 'The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context' , Journal of Strategic Marketing, 26 (8) , pp. 723-739.
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Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 2017, 'Integrated marketing communications. Evolution, current status, future developments' , European Journal of Marketing, 51 (3) , pp. 394-405.
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Foroudi, P, Suraksha, G, Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527, Melewar, TC and Foroudi, M 2017, 'Integrating identity, strategy and communications for trust, loyalty and commitment' , European Journal of Marketing, 51 (3) , pp. 572-604.
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Harvey, WS, Tourky, M, Knight, E and Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 2017, 'Lens or prism? How organisations sustain multiple and competing reputations' , European Journal of Marketing, 51 (4) , pp. 821-844.
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Porcu, L, del Barrio, D and Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 2017, 'Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale' , European Journal of Marketing, 51 (3) , pp. 692-718.
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Foroudi, P, Dinnie, K, Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527, Melewar, TC and Foroudi, M 2017, 'IMC antecedents and the consequences of planned brand identity in Higher Education' , European Journal of Marketing, 51 (3) , pp. 528-550.
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Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 and Sheth, J 2016, 'Brickbats and bouquets for marketing' , European Journal of Marketing, 50 (11) , pp. 1906-1923.
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Singh, VK, Nishant, R and Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 2016, 'Self or simulacra of online reviews : an empirical perspective' , Psychology and Marketing, 33 (12) , pp. 1112-1118.
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Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 2016, 'Editorial' , Journal of Marketing Communications, 22 (5) , p. 455. Item not available from this repository.

Nishant, R, Goh, M and Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 2016, 'Sustainability and differentiation : understanding materiality from the context of Indian firms' , Journal of Business Research, 69 (5) , pp. 1892-1897.
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Foroudi, P, Gupta, S, Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527, Foroudi, MM and Nguyen, B 2016, 'A framework of place branding, place image, and place reputation' , Qualitative Market Research: An International Journal, 19 (2) , pp. 241-264. Item not available from this repository.

Tafesse, W and Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 2016, 'IMC – an integrative review' , International Journal of Advertising, 36 (2) , pp. 210-226. Item not available from this repository.

Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 2016, 'Editorial' , Journal of Marketing Communications, 22 (6) , pp. 561-562. Item not available from this repository.

Kerr, G, Schultz, DE, Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527, Mulhern, FJ and Beede, P 2015, 'Does traditional advertising theory apply to the digital world?' , Journal of Advertising Research, 55 (4) , pp. 390-400.
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Yang, I, Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 and Bacouel-Jentjens, S 2015, 'How to promote relationship-building leadership at work? A comparative exploration of leader humor behavior between North America and China' , International Journal of Human Resource Management, 28 (10) , pp. 1454-1474.
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Christofi, M, Leonidou, E, Vrontis, D, Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 and Papasolomou, I 2015, 'Innovation and cause-related marketing success : a conceptual framework and propositions' , Journal of Services Marketing, 29 (5) , pp. 354-366. Item not available from this repository.

Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527, Martin, R and Che-Ha, N 2015, 'Long term evolution mobile services and intention to adopt : a Malaysian perspective' , Journal of Strategic Marketing, 23 (7) , pp. 643-654.
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Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527, Kerr, G, Schultz, DE, McColl, R and Pals, H 2014, 'The elaboration likelihood model : review, critique and research agenda' , European Journal of Marketing, 48 (11/12) , pp. 2033-2050.
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Syed Alwi, SF and Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 2014, 'Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?' , Journal of Business Research, 67 (11) , pp. 2324-2336.
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Ha, H, K. Akamavi, R, Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 and Janda, S 2014, 'Exploring key antecedents of purchase intentions within different services' , Journal of Services Marketing, 28 (7) , pp. 595-606.
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Ortega, E, Rodríguez, B and Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 2014, 'The effects of information at tourism destinations : a model proposal' , The Marketing Review, 14 (2) , pp. 111-129. Item not available from this repository.

This list was generated on Sun Sep 20 01:13:22 2020 UTC.