Items where Journal is "Academy of Marketing"

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2014

Darabi, M, Reeves, P ORCID: https://orcid.org/0000-0002-0215-0112 and Sahadev, S ORCID: https://orcid.org/0000-0001-9648-8079 2014, The relationship between SMS/MMS marketing and consumer based brand equity (CBBE) – A review and conceptualisation , in: Academy of Marketing Conference 2014, 7th -10th July 2014, Bournemouth.
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