McEachern, GM and Cheetham, FC 2011, 'Pet ownership and related consumption practices : the role of moralization' , European Advances in Consumer Research, 9 , pp. 225-230.
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Abstract
This paper considers the role of morality in the consumption practices associated with pet ownership. To explore these practices, we adopt Holt’s (1995) Typology of Consumption Practices. A photo-elicitation technique is used to elicit stories from fifteen participants concerning their cats and dogs. Our findings illustrate the complexity of consumption in this arena and highlight a potential opportunity for re-working Holt’s (1995) typology to include an additional metaphor of consuming as morality. The paper concludes with a discussion on the value of our extended framework and highlights the implications for future cultural studies of consumption.
| Item Type: | Article |
|---|---|
| Themes: | Health and Wellbeing |
| Schools: | Schools > Salford Business School > Salford Business School Research Centre |
| Journal or Publication Title: | European Advances in Consumer Research |
| Publisher: | Association for Consumer Research |
| Refereed: | Yes |
| Related URLs: | |
| Depositing User: | Dr Fiona Cheetham |
| Date Deposited: | 10 Oct 2011 11:21 |
| Last Modified: | 16 Feb 2022 12:50 |
| URI: | https://usir.salford.ac.uk/id/eprint/18089 |
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