Rembielak-Vitchev, G 2008, Promotional role of branding and its influence on purchasers’ attitudes , in: Conference of the British Academy of Management (BAM 2008), 10-11 September 2008, Harrogate, UK. (Submitted)
Full text not available from this repository. (Request a copy)| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Themes: | Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business > HF5801 Advertising Subjects outside of the University Themes |
| Schools: | Schools > Salford Business School > Salford Business School Research Centre |
| Refereed: | Yes |
| Related URLs: | |
| Depositing User: | Institutional Repository |
| Date Deposited: | 11 May 2009 10:24 |
| Last Modified: | 27 Aug 2021 22:08 |
| URI: | https://usir.salford.ac.uk/id/eprint/1954 |
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