Pet ownership & related consumption practices: The role of morality

McEachern, M and Cheetham, FC 2011, 'Pet ownership & related consumption practices: The role of morality' , European Advances in Consumer Research, 9 , pp. 225-230.

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This paper considers the role of morality in the consumption practices associated with pet ownership. To explore these practices, we adopt Holt’s (1995) Typology of Consumption Practices. A photo-elicitation technique is used to elicit stories from fifteen participants concerning their cats and dogs. Our findings illustrate the complexity of consumption in this arena and highlight a potential opportunity for re-working Holt’s (1995) typology to include an additional metaphor of consuming as morality. The paper concludes with a discussion on the value of our extended framework and highlights the implications for future cultural studies of consumption.

Item Type: Article
Themes: Subjects outside of the University Themes
Schools: Schools > Salford Business School > Salford Business School Research Centre
Schools > Salford Business School
Journal or Publication Title: European Advances in Consumer Research
Publisher: Association for Consumer Research
Refereed: Yes
Related URLs:
Funders: Non funded research
Depositing User: Dr Morven G. McEachern
Date Deposited: 23 Apr 2013 11:35
Last Modified: 16 Feb 2022 14:51

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