Pet ownership & related consumption practices: The role of morality

McEachern, M and Cheetham, FC 2011, 'Pet ownership & related consumption practices: The role of morality' , European Advances in Consumer Research, 9 , pp. 225-230.

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Abstract

This paper considers the role of morality in the consumption practices associated with pet ownership. To explore these practices, we adopt Holt’s (1995) Typology of Consumption Practices. A photo-elicitation technique is used to elicit stories from fifteen participants concerning their cats and dogs. Our findings illustrate the complexity of consumption in this arena and highlight a potential opportunity for re-working Holt’s (1995) typology to include an additional metaphor of consuming as morality. The paper concludes with a discussion on the value of our extended framework and highlights the implications for future cultural studies of consumption.

Item Type:	Article
Themes:	Subjects outside of the University Themes
Schools:	Schools > Salford Business School > Salford Business School Research Centre Schools > Salford Business School
Journal or Publication Title:	European Advances in Consumer Research
Publisher:	Association for Consumer Research
Refereed:	Yes
Related URLs:	Publication
Funders:	Non funded research
Depositing User:	Dr Morven G. McEachern
Date Deposited:	23 Apr 2013 11:35
Last Modified:	08 Aug 2017 21:57
URI:	http://usir.salford.ac.uk/id/eprint/29136

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