McEachern, M and Cheetham, FC 2011, 'Pet ownership & related consumption practices: The role of morality' , European Advances in Consumer Research, 9 , pp. 225-230.
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Abstract
This paper considers the role of morality in the consumption practices associated with pet ownership. To explore these practices, we adopt Holt’s (1995) Typology of Consumption Practices. A photo-elicitation technique is used to elicit stories from fifteen participants concerning their cats and dogs. Our findings illustrate the complexity of consumption in this arena and highlight a potential opportunity for re-working Holt’s (1995) typology to include an additional metaphor of consuming as morality. The paper concludes with a discussion on the value of our extended framework and highlights the implications for future cultural studies of consumption.
Item Type: | Article |
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Themes: | Subjects outside of the University Themes |
Schools: | Schools > Salford Business School > Salford Business School Research Centre Schools > Salford Business School |
Journal or Publication Title: | European Advances in Consumer Research |
Publisher: | Association for Consumer Research |
Refereed: | Yes |
Related URLs: | |
Funders: | Non funded research |
Depositing User: | Dr Morven G. McEachern |
Date Deposited: | 23 Apr 2013 11:35 |
Last Modified: | 16 Feb 2022 14:51 |
URI: | https://usir.salford.ac.uk/id/eprint/29136 |
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