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Readings and Cases in Sustainable Marketing

Readings and Cases in Sustainable Marketing
A Strategic Approach to Social Responsibility

Clare D'Souza, Mehdi Taghian & Michael Polonsky
ISBN: 9780734610850 / 978-0-7346-1085-0
Price: A$69.95 NZ$83.95 US$59.95
Binding: Softcover
Trim: 200 x 250 mm   394 pp 
Copyright: 2011

Readings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility advances corporate social responsibility by discussing a range of topics related to sustainable marketing.

There are various ways for businesses to become engaged in sustainability: (1) aligning their activities to stakeholder expectations, (2) adhering to regulatory control mechanisms, (3) seeking to undertake self-regulation, and (4) practicing ethical management.

This book brings together some of the recent scholarly contributions and examples from practice related to the role of marketing in managing for environmental sustainability. The contributions discuss a range of topics, with specific focus on the strategy and marketing mix elements needed to bring about change. 

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Chapter 1 - Sustainability consumption and consumers

Chapter 2 - Goods and services

Chapter 3 - Pricing

Chapter 4 - Marketing communications

Chapter 5 - Distribution

Chapter 6 - Stakeholder influence

Chapter 7 - Future trends

Chapter 8 - Selected cases

Clare D’Souza, Dip.Tourism Mgt, B.Com, LLB, MBA, M.Com, PhD (Economics), is Senior Lecturer in the School of Management at La Trobe University in Melbourne, Australia. Clare comes from a multi-disciplinary background and has taught across an extensive range of subjects such as Entrepreneurship, Retail Management, Sales and Selling Management, Marketing Strategy, Marketing Principles, Consumer Behaviour, International Marketing, and Social and Environmental Marketing. She has taught in various countries of Asia and Europe. Her research has been presented at international conferences in UK, Europe and America, and she has published in international journals and co-authored two text books.

Mehdi Taghian, BA (Econ) American UGradDip, MBus Monash, PhD Deakin, is Senior Lecturer in the Deakin Graduate School of Business at Deakin University in Melbourne, Australia. Mehdi also lectures in various marketing subjects at La Trobe University in Melbourne. He has consulted for Gillette Australia and Ansell International, as well as other companies in Australia. His most recent research focuses on market fit, market orientation and business performance.

Michael Polonsky, BS Towson, MA Rutgers, MA (Economics) Temple, PhD ACU, is Professor of Marketing at Deakin University in Melbourne, Australia. Michael received the Society for Marketing Advances ‘Distinguished Marketing Scholar Award’ for 2010 for his many contributions on green marketing and best marketing practices for a global world. The award was presented at the Society’s annual conference in Atlanta, November 2010. The Society for Marketing Advances is a premier marketing association that brings together marketing educators from through the United States and abroad. Michael was also Guest Editor for the Journal of Marketing Education, Special Edition December 2009, Marketing education in Australia and New Zealand.