Integration of energy efficient technologies in UK supermarkets

Ochieng, EG, Jones, N, Price, ADF, Ruan, X, Egbu, CO and Zuofa, T 2014, 'Integration of energy efficient technologies in UK supermarkets' , Energy Policy, 67 , pp. 388-393.

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The purpose of this paper is twofold: to determine if the integration of energy efficient technologies in UK supermarkets can determine consumer behaviour, and to establish if such activities can help satisfying the environmental elements of the clients corporate social responsibilities (CSR) in an attempt to create a competitive advantage. A literature review of existing material considered the history and drivers of sustainability, the types of energy efficient technologies and factors concerning CSR and consumer behaviour in relation to the supermarket industry. Interviews with 15 senior store managers were recorded and transcribed. The opinions of the senior store managers were then sought and analysed using qualitative research software NVivo software. Validity of the data was achieved at a later stage through workshops. The results of this paper suggested that there is a definite lack of awareness and knowledge amongst customers regarding energy efficient technologies. From the findings, it was further established that the key driver for retailers who integrate energy efficient technologies is fiscal incentives, although it was suggested some retailers use CSR strategies to report there are environmental achievements it was ultimately found that cost savings were the primary driver.

Item Type: Article
Schools: Schools > School of the Built Environment
Journal or Publication Title: Energy Policy
Publisher: Elsevier
Refereed: Yes
ISSN: 0301-4215
Depositing User: S Rafiq
Date Deposited: 07 May 2014 09:38
Last Modified: 27 Aug 2021 23:09

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