A rapid systematic review of public responses to health messages encouraging vaccination against infectious diseases in a pandemic or epidemic

Lawes-Wickwar, S ORCID: https://orcid.org/0000-0001-9307-4532, Ghio, D ORCID: https://orcid.org/0000-0002-0580-0205, Tang, MY, Keyworth, C ORCID: https://orcid.org/0000-0002-7815-6174, Stanescu, S ORCID: https://orcid.org/0000-0003-0792-8939, Westbrook, J, Jenkinson, E ORCID: https://orcid.org/0000-0001-5686-5132, Kassianos, AP ORCID: https://orcid.org/0000-0001-6428-2623, Scanlan, D ORCID: https://orcid.org/0000-0002-5241-6222, Garnett, N, Laidlaw, L, Howlett, N ORCID: https://orcid.org/0000-0002-6502-9969, Carr, N, Stanulewicz, N, Guest, E, Watson, D ORCID: https://orcid.org/0000-0001-6353-7495, Sutherland, L, Byrne-Davis, L ORCID: https://orcid.org/0000-0002-9658-5394, Chater, A ORCID: https://orcid.org/0000-0002-9043-2565, Hart, J ORCID: https://orcid.org/0000-0001-9985-5137, Armitage, CJ, Shorter, GW ORCID: https://orcid.org/0000-0001-5752-2297, Swanson, V and Epton, T ORCID: https://orcid.org/0000-0002-1653-191X 2021, 'A rapid systematic review of public responses to health messages encouraging vaccination against infectious diseases in a pandemic or epidemic' , Vaccines, 9 (2) , p. 72.

PDF - Published Version
Available under License Creative Commons Attribution 4.0.

Download (490kB) | Preview
Access Information: A record for the pre-print version of this peer-reviewed article can be viewed here: http://usir.salford.ac.uk/id/eprint/59270/ The pre-print can be accessed directly via: https://doi.org/10.31234/osf.io/4pxvr


Public health teams need to understand how the public responds to vaccination messages in a pandemic or epidemic to inform successful campaigns encouraging the uptake of new vaccines as they become available. A rapid systematic review was performed by searching PsycINFO, MEDLINE, healthevidence.org, OSF Preprints and PsyArXiv Preprints in May 2020 for studies including at least one health message promoting vaccine uptake of airborne-, droplet- and fomite-spread viruses. Included studies were assessed for quality using the Mixed Methods Appraisal Tool (MMAT) or the Assessment of Multiple Systematic Reviews (AMSTAR), and for patient and public involvement (PPI) in the research. Thirty-five articles were included. Most reported messages for seasonal influenza (n = 11; 31%) or H1N1 (n = 11; 31%). Evidence from moderate to high quality studies for improving vaccine uptake included providing information about virus risks and vaccination safety, as well as addressing vaccine misunderstandings, offering vaccination reminders, including vaccination clinic details, and delivering mixed media campaigns across hospitals or communities. Behavioural influences (beliefs and intentions) were improved when: shorter, risk-reducing or relative risk framing messages were used; the benefits of vaccination to society were emphasised; and beliefs about capability and concerns among target populations (e.g., vaccine safety) were addressed. Clear, credible, messages in a language target groups can understand were associated with higher acceptability. Two studies (6%) described PPI in the research process. Future campaigns should consider the beliefs and information needs of target populations in their design, including ensuring that vaccine eligibility and availability is clear, and messages are accessible. More high quality research is needed to demonstrate the effects of messaging interventions on actual vaccine uptake.

Item Type: Article
Schools: Schools > School of Health and Society
Journal or Publication Title: Vaccines
Publisher: MDPI
ISSN: 2076-393X
Related URLs:
Depositing User: USIR Admin
Date Deposited: 25 Jan 2021 15:36
Last Modified: 16 Feb 2022 06:37
URI: https://usir.salford.ac.uk/id/eprint/59414

Actions (login required)

Edit record (repository staff only) Edit record (repository staff only)


Downloads per month over past year