Exploring the role of stakeholders in place branding - a case analysis of the 'City of Liverpool'

Maheshwari, V ORCID: https://orcid.org/0000-0002-5029-9704, Lodorfos, G and Vandewalle, I 2014, 'Exploring the role of stakeholders in place branding - a case analysis of the 'City of Liverpool'' , International Journal of Business and Globalisation, 13 (1) , pp. 104-121.

Full text not available from this repository. (Request a copy)


To date, there has been no investigation into the roles and interrelationships of various stakeholder groups in developing place branding. Similarly, there is limited previous research that examines the links between stakeholders, place branding and sustainable businesses’ development. This study is based on in-depth semi-structured interviews with representatives from a diverse group of key stakeholders including local authorities, investment agencies, private sector representatives and local businesses as well as a number of follow up interviews with key representatives from the business community within the ‘City of Liverpool’, UK. These included stakeholders that have both the power and the interest to develop place branding and implement a strategic plan that support’s businesses’ development. A relationship framework demonstrating the dynamic roles of different stakeholders in place branding has been proposed as a platform for business development.

Item Type: Article
Schools: Schools > Salford Business School
Journal or Publication Title: International Journal of Business and Globalisation
Publisher: Inderscience
ISSN: 1753-3627
Depositing User: V Maheshwari
Date Deposited: 30 Nov 2022 15:03
Last Modified: 30 Nov 2022 15:03
URI: https://usir.salford.ac.uk/id/eprint/65692

Actions (login required)

Edit record (repository staff only) Edit record (repository staff only)