Book review: How brands grow what marketers dont know by Byron Sharp

Reeves, P ORCID: https://orcid.org/0000-0002-0215-0112 2013, 'Book review: How brands grow what marketers dont know by Byron Sharp' , Journal of Marketing Management, 29 (13/14) , pp. 1644-1647.

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Item Type:	Article
Themes:	Subjects / Themes > H Social Sciences > HF Commerce Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of products Subjects outside of the University Themes
Schools:	Schools > Salford Business School > Salford Business School Research Centre
Journal or Publication Title:	Journal of Marketing Management
Publisher:	Westburn, Routledge, Taylor and Francis Group
Refereed:	Yes
ISSN:	0267-257X
Funders:	Non funded research
Depositing User:	P Reeves
Date Deposited:	10 Aug 2010 08:58
Last Modified:	16 Feb 2022 09:34
URI:	https://usir.salford.ac.uk/id/eprint/9541

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