T Rashid

I have extensive international higher education teaching experience of diverse students at undergraduate, postgraduate, MBA, Doctorate and professional levels in UK, Austria, Croatia, Lithuania, Germany and Middle East. My areas of expertise include Islamic marketing, digital marketing, search and social media marketing and research methods. In my role as the Director of PGT International Marketing & Services Management courses at Salford Business School, I played a strategic key role in leading the redesigning of the PG curriculum, as part of the customer orientation approach to teaching and learning in a research informed pedagogy taught in a Block Delivery approach using both traditional and innovative new media applications. As an active researcher and Adjunct Professor of Islamic Marketing (University of Vitez, Bosnia) I have published refereed articles in international journals, book chapters, and co-authored text books as well as presented academic papers at global conferences in the areas of customer centric strategies, digital marketing, Islamic marketing and international relationship marketing. I am the elected President of CIRCLE International (The Centre for International Research in Consumer Location and Their Environment). Furthermore, as an experienced external examiner and subject specialist, I have led course validations in UK and Singapore. I have directed UK and European sponsored projects to assist large organisations and SMEs to improve their management and IT capabilities; and with an entrepreneurial background in marketing, international business, strategy and consultancy I regularly apply lessons learnt from research and industry to my teaching.