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M McEachern

Contact
Biography
My Most Viewed
My Latest

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Contact

Name:

M McEachern

Email:

M.McEachern@salford.ac.uk

Department:

Business School

Organisation:

University of Salford

Address:

The Crescent, Salford, Greater Manchester M5 4WT

Country:

United Kingdom

Homepage:

http://www.seek.salford.ac.uk/profiles/MMcEachern.jsp

profile_image:

Biography

Expertise:

Consumption behaviour, Consumer behaviour, Ethics, food ethics, Corporate social responsibility, Social business, Sustainability

Job title:

Reader in Marketing/Director of Centre for Social Business

Biography:

Dr Morven McEachern is a Reader in Marketing and is the Director of the Centre for Social Business (www.salford.ac.uk/social-business). She is a fellow member of The Higher Education Academy and a member of the Institute of Learning and Teaching. Prior to her academic career, she held management roles in both primary agriculture and agri-food research and consultancy. Morven's research activity focuses on consumption behaviour, ethics and sustainability. She is a member of the Editorial Board for the International Journal of Consumer Studies and has edited various special issues on ethics and sustainability. Using a variety of qualitative and visual research methods, she has published over 70 refereed journal/conference papers and has a successful record of PhD supervision. She is also a kmore...

Qualifications:

PhD in Consumers and CSR - University of Salford; MSc in International Agric. Economics & Food Marketing, University of Newcastle-upon-Tyne; BTechnol in Agri-Business Management, University of Aberdeen; PG Diploma in Management Studies, University of Abertay.

My Most Viewed

#	Item title
1.	From conspicuous to considered consumption : a harm chain approach to the responsibilities of luxury fashion brands	467	1497
2.	Virtual special issue : The concept of place in marketing theory and research	459	1413
3.	Revisiting contemporary issues in green/ethical marketing : an introduction to the special issue	429	2
4.	Exploring Place Branding in Social Enterprise Places	405	347
5.	Parklife	362	77
6.	Thinking locally, acting locally? conscious consumers & farmers’ markets	357	2
7.	Creating social value at the BOP in the Nigerian marketplace	342	4
8.	Corporate citizenship and its impact upon consumer moralization, decision-making and choice	337	260
9.	Pet ownership & related consumption practices: The role of morality	334	1212
10.	Pursuing social & ethical capital in the alternative food marketplace	333	306

My Latest

Sutton, EE, McEachern, M and Kane, KJ 2018, 'Communicating a social agenda within HEIs : the role of the social enterprise mark' , Social Enterprise Journal, 14 (3) , pp. 328-347.
O'Loughlin, D, Szmigin, I, McEachern, M, Karantinou, K, Barbosa, B and Fernández-moya, EM 2017, 'Man thou art dust : rites of passage in austere times' , Sociology, 51 (5) , pp. 1050-1066.
Carrigan, M, McEachern, M, Moraes, C and Bosangit, C 2017, 'The fine jewellery industry : corporate responsibility challenges and institutional forces facing SMEs' , Journal of Business Ethics, 143 (4) , pp. 681-699.
Ogunoye, OF, Kane, KJ and McEachern, MG 2016, Exploring Place Branding in Social Enterprise Places , in: International Social Innovation Research Conference 2015, 5-7th September 2016, Glasgow.
McEachern, M 2016, Pursuing social & ethical capital in the alternative food marketplace , in: International Social Innovation Research Conference 2016, 5-7th September 2016, Glasgow.
O'Loughlin, D, McEachern, M, Szmigin, I, Karantinou, K, Barbosa, B and Fernández-moya, EM 2015, Liminality in recessionary times – the male view , in: Academy of Marketing Conference 2015, 7-9 July 2015, University of Limerick Ireland.
Toluwalope, A and McEachern, M 2015, Unlocking social value at the BOP : Building a knowledge transfer platform for Nigerian apiculturists , in: 2nd International Biannual Social Business @Anadolou Conference - Business as if People Mattered, 10-13 June 2015, Eskisehir, Turkey.
Abudiore, T and McEachern, M 2015, Creating social value at the BOP in the Nigerian marketplace , in: International Social Innovation Research Conference 2015, 6-8th September 2015, York. (Unpublished)
McEachern, M 2014, 'Corporate citizenship and its impact upon consumer moralization, decision-making and choice' , Journal of Marketing Management, 31 (3-4) , pp. 430-452.
Chatzidakis, A, McEachern, M and Warnaby, G 2014, 'Virtual special issue : The concept of place in marketing theory and research' , Marketing Theory .