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MRA Mohamad

Contact
Biography
My Most Viewed
My Latest

[+][-]

Contact

Name:

MRA Mohamad

Email:

M.R.A.Mohamad@salford.ac.uk

Department:

Salford Business School

Organisation:

Salford Business School

Address:

Room 617 Maxwell Building Salford Business School University of Salford

Country:

United Kingdom

profile_image:

Biography

Expertise:

Systems Thinking, Socio-technical Systems, Mobile Computing, Big Data Analytics, Digital Marketing, Digital Innovation, Innovation Systems, Base of the Pyramid Markets, Information Society, Cloud Computing, Digital Marketing, Strategic Management, Bayesian Statistics, Action Research, Antrhopology, Development Studies, ICT4D

Job title:

Associate Professor of Information and Innovation Systems

Biography:

Mo is a system analyst by profession and an action researcher by blood. He has a wide professional and academic experience in the areas of multi-layer systems development, business modelling, and digital innovation. Before joining Salford Business School, Mo has served as a lecturer at Manchester Business School and Leeds Business School. Formerly, he served 6 years as a supply chain manager in the automotive industry. During his time at SBS, Mo teaches a number of postgraduate and undergraduate courses in the areas of information management and systems development. Above all, he enjoys supervising PhD candidates in the wide discipline of business technology and Information systems.

Qualifications:

PhD in Information Systems, University of Manchester, PhD in Modern Philosophy, University of Bradford MSc (Distinction) University of Liverpool, MA (Distinction) Cairo University, BSc Hons (Distinction) Cairo University

My Most Viewed

#	Item title
1.	Electronic word of mouth for mobile fitness application : an action case study	621	475
2.	e-Agriculture revisited : a systematic literature review of theories, concept, practices, methods, and future trends	583	3883
3.	Business innovation in ERP orchestration theory : multicases from the West and East	569	8
4.	Multiview of virtual currency adoption and systemic risks : an action research on service businesses in the UK	484	726
5.	Investigating the flow of organisational obstinacy in collaborative balanced scorecard : an ethnographic action research in public service	429	227
6.	Social media	408	9
7.	Multiperspectives of mobile money system development at the base of the pyramid : case of e-Masary in Egypt	369	1
8.	Benefits and challenges of cloud computing adoption and usage in higher education	347	2337
9.	The usage of social media and e-reputation system in global supply chain : comparative cases from diamond & automotive industries	343	349
10.	HIV treatment at the bottom of the pyramid : case of Cipla in South Africa	317	940

My Latest

Ali, MB ORCID: https://orcid.org/0000-0001-5854-8245, Wood-Harper, T and Mohamad, MRA ORCID: https://orcid.org/0000-0001-7172-1110 2021, 'Benefits and challenges of cloud computing adoption and usage in Higher Education: a systematic literature review' , in: Research Anthology on Architectures, Frameworks, and Integration Strategies for Distributed and Cloud Computing , Engineering Science Reference.
Mohamad, MRA ORCID: https://orcid.org/0000-0001-7172-1110 and Songthaveephol, V 2020, 'Clash of titans : the challenges of socio-technical transitions in the electrical vehicles technologies – the case study of Thai automotive industry' , Technological Forecasting and Social Change, 153 .
Hammady, R ORCID: https://orcid.org/0000-0001-7172-1110, MINHUA M, M, CARL, S and Mohamad, MRA ORCID: https://orcid.org/0000-0001-7172-1110 2020, 'Design and development of a spatial mixed reality touring guide to the Egyptian Museum' , Multimedia Tools and Applications, 79 , pp. 3465-3494.
Mohamad, MRA ORCID: https://orcid.org/0000-0001-7172-1110 and Cresswell, M 2019, How technology enhances fitness facility practices : a health behaviour perspective , in: BAM 2019 Annual Conference: seeking solutions in uncertain times, 3-5 September, Birmingham, Aston University.
Mohamad, M ORCID: https://orcid.org/0000-0001-7172-1110 2019, 'Exploring the challenge for sustainable development in the energy sector : sociomaterial view of two British and Nigerian cases' , Journal of Cleaner Production . (Unpublished)
Mohamad, MRA ORCID: https://orcid.org/0000-0001-7172-1110 2019, 'How can digital action research stop Hajj stampedes? The story of developing mobile visuals for multicultural communication' , Systemic Practice and Action Research . (In Press)
Ali, MB, Wood-Harper, T and Mohamad, MRA ORCID: https://orcid.org/0000-0001-7172-1110 2018, 'Benefits and challenges of cloud computing adoption and usage in higher education' , International Journal of Enterprise Information Systems, 14 (4) , pp. 64-77.
Mohamad, MRA ORCID: https://orcid.org/0000-0001-7172-1110 and Anuge, JO 2018, Exploring the challenge for sustainable development in the energy sector : sociomaterial view of two British and Nigerian cases , in: British Academy of Management Conference 2018 : Critical Management Studies Track, 4-6 September 2018, Bristol, UK.
Mohamad, MRA ORCID: https://orcid.org/0000-0001-7172-1110 and Sultan, A 2018, ERP performance triangle : exploring the interplay between benefits realisation management, project governance, and project success , in: British Academy of Management Conference 2018 : e-Business & e-Government Track, 4-6 September 2018, Bristol, UK.
Mohamad, MRA ORCID: https://orcid.org/0000-0001-7172-1110, Ali, M, Abdullah, AS and El Fiky, AS 2018, 'The usage of social media and e-reputation system in global supply chain : comparative cases from diamond & automotive industries' , International Journal of Communications, Network and System Sciences, 11 (5) , pp. 69-103.