A Heinze
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Griffiths, M
ORCID: https://orcid.org/0000-0002-2040-1077, Heinze, A, Fenton, A ORCID: https://orcid.org/0000-0001-6102-6288 and Fletcher, G ORCID: https://orcid.org/0000-0002-3294-0465
2018,
Digital business evolution : lessons from a decade of KTP industry projects
, in: UK Academy for Information Systems Conference, 20-21 March 2018, Oxford, UK.
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Heinze, A, Griffiths, M ORCID: https://orcid.org/0000-0002-2040-1077, Fenton, A ORCID: https://orcid.org/0000-0001-6102-6288 and Fletcher, G ORCID: https://orcid.org/0000-0002-3294-0465
2018,
'Knowledge exchange partnership leads to digital transformation at Hydro-X Water Treatment, Ltd'
, Global Business and Organizational Excellence, 37 (4)
, pp. 6-13.
- Iredale, S and Heinze, A 2016, Ethics and professional intimacy within the search engine optimisation (SEO) industry , in: 12th IFIP TC 9 International Conference on Human Choice and Computers, HCC12, 7-9 September 2016, Salford, UK.
- Aaltonen, S, Heinze, A, Ielpa, G and De Tommaso, D 2015, 'Enterprise cultural heritage : The source for sustainable competitive advantage and survival for food sector SMEs' , The International Journal of Entrepreneurship and Innovation, 16 (2) , pp. 73-83.
- Poor Rezaei, SM and Heinze, A 2014, SME competitiveness through online brand communities: An exploration of brand loyalty , in: Institute for Small Business and Entrepreneurship (ISBE), 5-6 Nov 2014, Manchester, UK.
- Poor Rezaei, SM and Heinze, A 2014, Customer engagement persuasion process in online brand communities: Social influence theory perspective , in: BAM2014: The Role of The Business School in Supporting Economic and Social Development, 9-11 Sep 2014, Belfast, Ireland.
- Heinze, A, Ferneley, E and Child, P 2013, 'Ideal participants in online market research: Lessons from closed communities' , International Journal of Market Research, 55 (6) , pp. 769-789.
- Aaltonen, S, Kakderi, C, Hausmann, V and Heinze, A 2013, Social media in Europe: Lessons from an online survey , in: 18th UKAIS Annual Conference: Social Information Systems, 19-20 March 2013, Worcester College, Oxford, UK.
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Hackett, CA, Fletcher, G ORCID: https://orcid.org/0000-0002-3294-0465 and Heinze, A
2013,
Social Media Monitoring visualisation: What do we have to look for?
, in: 18th UKAIS Annual Conference, 19-20 March 2013, Worcester College, Oxford, UK.
- Faour, H and Heinze, A 2013, The use of social media to attract generation Y in organisations , in: 18th UKAIS Annual Conference: Social Information Systems, 19-20 March 2013, Worcester College, Oxford, UK.