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Mohamad, MRA ORCID: https://orcid.org/0000-0001-7172-1110 and Wood-Harper, T 2013, Using the base of the pyramid strategy as lens for cross-sector collaboration in financial inclusion : case of e-Masary for mobile financial services , in: 8th International Conference of Critical Management Studies, 10 Jul 2013, University of Manchester.
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