Items where Journal is "BAM2014 Proceedings"
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Jump to: 2014
Number of items: 1.
2014
| Poor Rezaei, SM and Heinze, A 2014, Customer engagement persuasion process in online brand communities: Social influence theory perspective , in: BAM2014: The Role of The Business School in Supporting Economic and Social Development, 9-11 Sep 2014, Belfast, Ireland. |
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