Items where Journal is "Journal of Advertising Research"

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Number of items: 2.

2018

Chadwick, SM ORCID: https://orcid.org/0000-0003-1158-4243 and Burton, N 2018, 'Ambush marketing is dead ; long live ambush marketing – a re-definition and typology of an increasingly prevalent phenomenon' , Journal of Advertising Research, 58 (3) , pp. 282-296.
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2015

Kerr, G, Schultz, DE, Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527, Mulhern, FJ and Beede, P 2015, 'Does traditional advertising theory apply to the digital world?' , Journal of Advertising Research, 55 (4) , pp. 390-400.
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