Items where Journal is "Journal of Advertising Research"
 | Up a level |
Group by: Date | No Grouping
Number of items: 2.
2018
Chadwick, SM  ORCID: https://orcid.org/0000-0003-1158-4243 and Burton, N
2018,
'Ambush marketing is dead ; long live ambush marketing – a re-definition and typology of an increasingly prevalent phenomenon'
, Journal of Advertising Research, 58 (3)
, pp. 282-296.
|
![[img]](/style/images/fileicons/application_msword.png)
|
2015
|
Kerr, G, Schultz, DE, Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527, Mulhern, FJ and Beede, P
2015,
'Does traditional advertising theory apply to the digital world?'
, Journal of Advertising Research, 55 (4)
, pp. 390-400.
|
![[img]](/style/images/fileicons/application_pdf.png)
|