Items where Journal is "Journal of Marketing Theory and Practice"

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2018

Zolkepli, IA, Kamarulzaman, Y and Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 2018, 'Uncovering psychological gratifications affecting social media utilization : a multiblock hierarchical analysis' , Journal of Marketing Theory and Practice, 26 (4) , pp. 412-430.
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