Items where Journal is "Journal of Strategic Marketing"

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Number of items: 4.

Proctor, T and Kitchen, PJ ORCID: 2019, 'Celebrity ambassador/celebrity endorsement – takes a licking but keeps on ticking' , Journal of Strategic Marketing, 27 (5) , pp. 373-387.

Ben Youssef, K, Leicht, T, Pellicelli, M and Kitchen, PJ ORCID: 2017, 'The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context' , Journal of Strategic Marketing, 26 (8) , pp. 723-739.

Roberts, S, Chadwick, SM ORCID: and Anagnostopoulos, C 2017, 'Sponsorship programmes and corruption in sport : management responses to a growing threat' , Journal of Strategic Marketing, 26 (1) , pp. 19-36. Item not available from this repository.

Kitchen, PJ ORCID:, Martin, R and Che-Ha, N 2015, 'Long term evolution mobile services and intention to adopt : a Malaysian perspective' , Journal of Strategic Marketing, 23 (7) , pp. 643-654.

This list was generated on Sun Oct 24 01:41:59 2021 UTC.