Items where Journal is "Journal of Strategic Marketing"
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Number of items: 4.
2019
Proctor, T and Kitchen, PJ  ORCID: https://orcid.org/0000-0002-3128-9527
2019,
'Celebrity ambassador/celebrity endorsement – takes a licking but keeps on ticking'
, Journal of Strategic Marketing, 27 (5)
, pp. 373-387.
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2017
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Ben Youssef, K, Leicht, T, Pellicelli, M and Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527
2017,
'The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context'
, Journal of Strategic Marketing, 26 (8)
, pp. 723-739.
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Roberts, S, Chadwick, SM ORCID: https://orcid.org/0000-0003-1158-4243 and Anagnostopoulos, C
2017,
'Sponsorship programmes and corruption in sport : management responses to a growing threat'
, Journal of Strategic Marketing, 26 (1)
, pp. 19-36.
Item not available from this repository.
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2015
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Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527, Martin, R and Che-Ha, N
2015,
'Long term evolution mobile services and intention to adopt : a Malaysian perspective'
, Journal of Strategic Marketing, 23 (7)
, pp. 643-654.
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